Excitement filled the air as Backpacks With a Purpose launched their very first line of retail bags with a carnival-themed party. Located in the Plaza District of Oklahoma City, hundreds of people joined the BWAP team to make the celebration a success. Clowns, face painters, and live entertainment drew the crowd in as the smell of fresh popcorn and cotton candy floated throughout the festival. These people were not typical socialites; they were people who understood that with this party, a movement was beginning.